Our customers’ business is our business; we therefore measure our success in how well we execute for them. The customer is not an outsider to our business, but the very reason for our existence. We know that we’re not doing our customer a favour by serving them, but that they are doing us a favour by giving us the opportunity to do so. That is why we don’t just procure and move product, but also deliver smart insights through collaboration, enabling their supply chain across multiple stakeholders.